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In earlier posts, we’ve discussed the importance of finding employees that are a good culture fit. The reality is that employees who enjoy their jobs find their roles meaningful. The question is how do you recruit staff that are more likely to fit in well with your environment? Better yet, how does one keep the best employees?

The first, and most important step is to give your organization the time to find the right candidates. Waiting until an employee resigns to begin recruiting will reduce the likelihood of finding the right person. The pressure to fill a position may rush the process, increasing the rate of bad decisions. This can limit the number of candidates that can be efficiently reviewed.

Proactive recruitment through the development of an employment brand prepares you for inevitable turnover. It increases the chance of finding new employees that are the kind that are likely to stick around for years. Your employer brand speaks to how potential employees perceive your company, and good branding doesn’t happen without effort.

If you want to hire the kind of talent that will stay for years to come, then begin the process of preparing to hire tomorrow’s talent now. Also, begin cultivating the type of culture that will be attractive to the professionals you hope to hire. And if you don’t know what they want, then ask them. That kind of communication is a good first step towards creating an environment that employees will appreciate.